Friday, August 24, 2012

„ajando Next Level CRM" - Hafenpark Mannheim


ajando Next Level CRM

corporate architecture concept

in Hafenpark Mannheim

Architect Peter Stasek with Loftwerk 

lighting design by Licht-Team Speyer
ajando staircase tower top with sun corona

ajando Loft Concept: Information Is the Building Material of Our Universe

A very unusual loft is being created in the Mannheim harbor district. 
ajando reception desk
A very unusual loft is being created in the Mannheim harbor district. The complete ajando team will live and work there starting in November 2012. The internationally renowned architect Peter Stasek  and the Loftwerk architect office located in Karlsruhe are behind the corporate architecture concept of the loft. It was inspired by the quantum physics of Wheeler, the architecture of Josef M. Hoffmann and, of course, the information expertise of ajando.

Information Makes the World Go Round
Material is not the building material of our world, but rather information. This is not the position maintained by some Internet-addicted, social media nerd, who cannot imagine anything beyond World of Warcraft, Foursquare and Twitter. No, John A. Wheeler, one of the most well known quantum physicists of our time, made this claim. He and his colleagues already discovered decades ago that material is an illusion. In reality, our world is composed of information.

A digital preview of the ajando loft in the Mannheim harbor district.
With this knowledge in the back of their heads, our team of architects at loftwerk as well as the architect Peter Stasek went to work developing a concept for the ajando loft in the Mannheimer harbor park You might consider such a project impossible. How can you design something so thoroughly material such as a loft in an old industrial building if there is no material at all? But you couldn't be more wrong! These creative minds recognized the connection: Information is not only the essence of our world, but also the essence of ajando. 

Obtaining Information from Data
And that's as true as true can be! Real information is only obtained when we combine, visualize and present the right data in the right way. Information that inspires and motivates people. This is a very fundamental core skill at ajando. "The dynamics of this information flow can be seen as the driving element of the complete company," Peter Stasek explains. Consequently, the architecture office made the data and information flows of ajando visible in our corporate architecture concept.

This starts with the layout of the rooms, for example. "The concept for the paths and the room are one and the same" is the motto, which was formulated by the famous Viennese architect Josef M. Hoffmann. "Just like with information, the visitor is to be guided in the most direct way to the place where the reason for his visit is maintained, consulted, processed and forwarded," according to Mr. Stasek. As a result, the loft from ajando becomes a live cross-media platform in real life with perfect usability. An ajando room is created for social and informative convergence, for dialog and the sharing of ideas.

Information Visualization with Light Waves
Even the design of lighting is part of the corporate architecture concept. "The illumination of the corridors, the lobby as well as the open-plan office were designed under the motto "Light as a wave, light as a particle," our architect Mr. Stasek explains. Single-color, wave-shaped LED strips will illuminate the outer walls draped with textile starting in mid-October. Sound installations will also give them another aesthetic dimension.
The brick masonry opposite shines in colored light as a contrast. White snowflakes fall softly and continuously in the half-open stairway shell – a projection of light. "The gliding of these light particles mirrors the information flow at ajando and consequently displays the complete strategy of the company as a binding and never resting element," Mr. Stasek comments.

Not a lot of this can be seen yet – our loft is still under construction. However, because we take the topic "information flow" very seriously, we will keep you informed of progress: You can see how our ceiling lights, steel beams and gallery are being installed on our Facebook page. Be there when we start the countdown to the move-in day. And then stop by and visit us in our cross-media loft!

Ilona Koglin
free journalist

Mannheim, 01.06.2012
photo documentation update, 20.03.2013

entrance area with reception desk

reception desk from the conference room 01

reception desk from the conference room 02

conference room with the entrance area

conference room - from the entrance

entrance area and open space office

conference room - central view from the backside

ajando lounge area in oppen space office

lounge with suspended lamps

visitor corner detail 01

visitor corner detail 02

view from lounge to entrace

lounge with staircase tower

view from staircase to the lounge

staircase tower from the gallery

gallery end within the open space office

tower from the backside - detail

tower from the backside

open space office within the gallery

staircase tower - front view

staircase tower - entrance

staircase tower - detail

staircase tower - view from the corridor

staircase tower - view from the bottom up

staircase tower - insight from the bottom up

staircase tower - entrance from the gallery 01

staircase tower - entrance from the gallery 02

staircase tower - top from the bottom up

staircase tower - lighting design detail

staircase tower - sanitery rooms inside

ground view sketch by Peter Stasek
stairway sketch by Peter Stasek

Golden A' Design Award Winner 2013 - 2014 in Como / Italy

The project ajando Next Level CRM standed out at the international design competition A’Design Award and Competition 2013 - 2014, held in Como. The Ajando Corporate Architecture Concept by Peter Stasek has been granted a Golden Award (in the top 3% of the winning projects) in Sales, Contact Center and Customer Service Design Category.

Organized by the OMC Design Studio and its spinoffs, this annual competition aims to recognize excellence in design by rewarding the best design oriented products from around the world. In addition to being part of an international press campaign, the winning projects will be exhibited at the MOOD Museum of design in Como.

Best International Interior Design / Perspective Awards 2013 in Hong Kong

Best Office Interior Germany / International Property Award 2013 in London

related links:

Architecture List:: A Directory of Great Architectures
Ajando Next Level CRM / ARCHITONIC
Ajando Next Level CRM / BEHANCE 
Information als Baustoff / BauNetz 
ajando Next Level CRM / design.amid
ajando Next Level CRM / WOW Ways Of Working    
 Ajando Next Level CRM winsThe Best International Interior Design by Perspective Awards 2013 Hong Kong / World Architecture Comunity
Ajando Next Level CRM wins Two International Awards / World Architecture Community
Loft-office Ajando, Germany / WOW! Ways Of Working
Ajando's Next Level working environment / The Think Tank Blog
award wining project by Peter Stasek / WORLD DESIGN CONSORTIUM
ajandos next level working environment / The Think Tank Blog  
ajando Next Level CRM / milimet design
ajando Next Level CRM / ArchDaily
ajando Next Level CRM / AECCafé 
ajando Next Level CRM / Architizer 
Corporate Architecture Concept:ajando Next Level C R M by Peter Stasek / design:newspaper
Corporate Architecture Concept: ajando Next Level CRM / Big Architects
ajando Next Level CRM / milimet design Architecture Magazine
Light and sound integral to new loft for ajando / Installation
ajando Next Level CRM / Architecture News Plus
ajando Next Level CRM / A As Architecture 
ajando Next Level CRM / liftupthyneighbor  

Information als Inspiration / Architekturist
Peter Stasek Architects / Arthitectural
ajando Next Level CRM / Archilovers
ajando Next Level CRM / Archello
ajando office / Retail Design Blog
Информационный поток / archilenta

terraluceSYSTEM / A’ Design Award 2012-2013 „ajando Next Level CRM” 
– Hafenpark Mannheim.  
Planmöbel / ajando Next Level CRM - Information als Inspiration
Molto Luce / Industrie / Unternehmen


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